Thoroughly Impressed

The art of print continues to press on in the digital age.

details, communication, aesthetics, trends, technology, print

Author

Christina Warhola

Editor

David Witham

Artist

Brittany Coyle

From business cards to wedding invitations, nothing quite compares to the art of hand-printed goods.

In a society abuzz with technological luxuries, it becomes quite easy to overlook inventions that allow us to function daily as full time multi-taskers. One such invention is the gift of print. Long before your iPad, kindle, or other electronic device that mimics the visual of ink on paper, the ability to reproduce type was a work of craft.

Today, we often take for granted the ease with which we can create, edit and print a document. With the help of the handmade movement and art of letterpress, the process of printing has been reinvigorated. People have once again become enamored by its unique and tactile qualities. From business cards to wedding invitations, nothing quite compares to the art of hand-printed goods. But it is just as easy to underestimate the amount of work that goes into those custom prints, as we do many of our modern day conveniences. The art of letterpress can be tedious, messy, and laborious. It requires a great deal of craftsmanship to successfully set type for even the smallest of projects.

It is highly unlikely when Johannes Gutenberg set out to create the first moveable type system and printing press in the 1400s, that he would have had even the slightest idea how far his invention would take us. Yet today we are surrounded by the fruits of his labor, whether digitized, or ironically, presented in their original form.

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